Ignore Twitter. Forget about Facebook. Don't even bother with Google+. If you want a social channel that your readers use every single day, without fail - then you need to have their email addresses.
Email is the most scalable way to make sales with new customers and build deeper relationship with deeper customers. This means if you don't already have a list...
You need to start building your list, and pronto.
NOTE: If you sign up for Sendy through one of my links I earn a small commission at no extra cost to you. Thank you for your support.
Special Bonus: Click here to download three responsive email templates that work really nicely with Sendy. It's of utmost importance to use a responsive template as your emails will more than likely be read on mobiles, tablets as well as desktops.
The trouble is, for the beginner blogger or email marketer, there is a bewildering array of service providers who are all vying for your hard earned dollar.
Which of these is best? It's a question that has been asked many times before - and while I do not have the definitive answer, I'd like to explain why I feel Sendy is by far and away the best tool for the job.
So - what exactly is Sendy.
Sendy is a self hosted email newsletter program that lets you send trackable emails via the Amazon - Simple Email Service (SES). This means it is possible for you to send authenticated bulk emails at an insanely low price without sacrificing deliverability.
In addition to the low upfront cost, and incredibly cheap monthly costs - it's packed full of all the features that you will need to use on a regular basis, such as hello, goodbye emails, autoresponders, campaign reports, multiple brands and multiple lists.
How Much Can you Save with Sendy?
Remember: A penny saved is a penny earned.
Depending on how many subscribers and how many emails you send - you can save a LOT of money.
I've only got a small list, and after a few years using Aweber, I realised that I was wasting money every single month. Take a look at a couple of charts I put together highlighting the potential savings you could make by switching to Sendy.
In my case I'd been with Aweber close to 3 years meaning I'd spent at least $600 over the 3 years, whereas if I just started straight away with Sendy my total bill for the 3 years would have been closer to $100. A pretty significant saving.
The savings stack up even faster when you collect a good amount of subscribers, the usual service providers really ramp up the prices when you have above 5,000 people in your list.
The Good, the Bad and the Ugly
- Very easy to use.
- Great deliverability.
- Cheap ($1 for 10,000 emails)
- Very flexible, I use it to send my subscribers to
a) different lists &
b) different thank you pages
depending on what content upgrade they want.
- Not affected by the continual DDOS attacks Aweber keeps experiencing.
- Ability to change the code to make it work exactly as you need.
- Setting up the Amazon side of things is a bit of a chore, not hard but a lot of steps.
- Fairly Basis Features, Sendy doesn't have split tests or an easy way to segment your lists.
- No real time support (Ben, the developer is available via email and will answer your questions, but it is not real-time or guaranteed)
- Lack of pre-built templates many be a missing feature for some users.
- Technical knowledge required to actually get the software up and running.
Great looking reports - Every email you send has detailed reports that you can dig into. You can see bounce rate, unsubscribe, clicks, complaints etc - everything you need to continually refine the emails you send for improved open and click through rates. Here is a screenshot of an email I send when I first started using Sendy.
Do you need to be very technical? If you have experience of installing software on a server, and are happy editing some config files and maybe changing permissions then you'll have no trouble at all getting up and running with Sendy.
Room for Improvement - If Ben implements split testing and adds a bit of functionality around segmentation then there would literally be no reason for anyone to use anything other than Sendy.
If you want to save money - month after month
Then I wholeheartedly recommend checking out Sendy and getting it installed and up and running. Importing your contacts is easy and painless, and the monthly savings are well worth the effort of moving platform.
If you take the plunge and switch from someone else to Sendy - please don't forget to drop me a message and let me know how you get on. If you are on the list you can reply directly to me, or if you aren't on my list you can message me on twitter or add a comment below.
I look forward to hearing from you!